Creating a website is a lot more than making some pretty pages from a template. It is also a lot more than creating an SEO document that search engines can index. What, for example, does your visitor do when he or she gets to your site? What good is a one or two second visit? We prefer to entice visitors to read the content. That presupposes there is some content worth reading. Good graphics, slick-interactive navigation, appealing headlines, yes, they are all part of it. But nothing works like content that arouses your visitor's need to know, piques his or her interest, or connects with his or her passion. It is about making a site that someone will read and then click on the appropriate links. That's what web design is all about.
SEO without content is a fudge sundae that is not sweet-a big let-down. We help you create the content. Content, sir or madam, accept no substitutes! You hear people talk about new visitor hits. But what about return visits; time on site; number of pages your visitor clicked on; and, number of conversions to seek more information? These are progressive measures of visitor engagement that market-leading sites value far more than traditional metrics and engagement means conversions.
So, how do you get this content and the resulting conversions?
You contract with a team of people who know your industry and know your clients. You tell them what you want to say, what you feel passionate about. If you are smart, you will choose a knowledgeable and experienced partner who shares your passion, and together create a site that communicates with visitors.
Your project is our obsession. Good, content-rich writing, marketing savvy, creativity, and a flare for web design create sticky, interactive websites for eCommerce, Information Portals, and businesses that want to build a relationship with their visitors.
Our creative directors directors have 12 years experience leading teams of designers, marketing experts, and software developers who produce interactive websites for the enterprise. Teamwork, imagination, and technology come together to deploy solutions that are secure and cost-effective, yet easy to maintain.
It's not automatic.
After we interview you to learn about what makes you feel strongly about your business, we open the head of our writing team and drop it in, shake it up, and put them in a secluded place. Out comes creative writing. Well, it's not that simple, of course, because they will need to talk to you some more. And some research, and of course talk to you some more. Are you beginning to get the picture? This iterative process produces content that stands above formulaic, templated websites. Shoot us an email if you want to know more. We may even let you peek inside one of those opened minds.
Form follows function.
Understanding your business and industry makes the aesthetics of web design come alive and the words compelling and satisfying. The goal of web design is to create interest in the reader, and ultimately to convert him or her to a friend. We have all read websites that do that, as well, of course, as those who keep the reader at arms length with over-use of jargon and poor English.
The professional writers and designers at iCatchIT believe that showing rather than telling brings the reader into the page and generates a feeling of closeness that serves your website very well. The purpose of superior web copy and design is to begin building a relationship with your visitor from his or her first visit to your site. That is a large part of what web design is all about at iCatchIT.
The other part is function. If you want to know about how we do it, please see our Software Development page to learn about what's under the hood.
We beta test your inchoate site backwards and forwards; it’s not finished until it passes muster, by us, then you. It usually takes multiple passes, but the results are worth it. This is, after all, the public face of your organization that we are birthing.
It is always better to create a site where content presentation and function can be separately and easily maintained without a complete rewrite. Site maintenance should be incorporated into the design process so technologies and changes to the business environment can be seamlessly updated.
We utilize content management capabilities, XML, XHTML, CSS and other standards-driven technologies that are inculcated into the design process. Standards-driven technology means your finished site will be compatible and manageable with standard tools and web design principles.
Great copy is useless without visitors. You need both content and SEO. Having your site indexed by the search engines is not witchcraft. It requires properly structured web pages backed by an ongoing SEO process.
We carefully optimize your site so that high and low bandwidth visitors are able to use the site efficiently.
We have a lot more to say, but at this point you should understand what we are all about. Please contact us for answers to questions or elucidation of anything you have read here. We look forward to hearing from you and talking with you.
It is non-productive to tabulate a taxonomy of websites because it keeps changing. Just about every site wants to be all things; and readers want content along with promotion. We list here some of the “clusters” and their domain-design issues.
Primarily serves information about a topic, product, or service. These require careful design to keep information accessible and visible to your audience. When done correctly, it appeals to the visitor who wants to know and can be an important adjunct to eCommerce, Service, and Promotional sites. Many sites include some form of educational material, such as white papers, as part of their promotion and this is emerging as a powerful incentive to induce visitors to read your site.
Tells about a service and sells the service provider's strengths. These sites need charisma and careful attention to detail to relate your value proposition to prospective customers.
Support and ecommerce are by far the most demanding. These sites need everything in abundance, but slick navigation and accurate, timely information is critical. Of course security and an attitude showing your visitor's importance are absolute necessities. This is where manageability is so important because this site must be constantly updated and must reflect current Internet standards, like Web 2.0, because it adds to your credibility.
Includes blogs, forums, and other computer assisted communication and related features. News-blogs, entertainment-blogs, etc are growing rapidly. Will the growth taper, as some predict? The Internet is a tough thing to predict. If you want to get into the fray, give us an email and we'll show you how. Please see our Forum/Blog for more information, or send us an email.
"Hi Jonathan,
I was more than happy with the work Walter and Charles did especially considering I was not able to give them the direction I had hoped due to dealing with numerable Sage bugs..."
- Shani Dean of aaromba.com on iCatchIT’s WSS customization project
Find out what Jonathan Corners (iCatchIT CEO) is up to.
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